When it comes to organising a special event such as a sale, music concert or perhaps even a store opening, one thing you must be sure to do is make people aware of it. There are many ways you can do this including radio, TV, billboards and newspapers. These mediums can tend to be beyond the budget of most small businesses who will find it a bigger challenge to promote a special event.

While social media certainly has its benefits in helping to promote events and generate some awareness and create a buzz around them, it’s also important to remember some of the tried and tested marketing techniques that have been used for years. One such technique is direct marketing and using flyers to promote your event.

If you decide to promote your special event on a flyer there is so much scope to how creative you can get. You will want to make your flyer stand out but also highlight the main message, whether it is a sale or an open day. Most flyers will tend to be either A4 or A5 in size and can be two-sided to give you extra space to get your message across. Another way to really make your flyer stand out is to consider a folded finish.

Another big benefit of using a flyer to promote an event is its tangible nature. The fact that your customers will physically hold the flyer means you are half way to getting your message across. How your flyer is designed and printed can impact on whether or not your customer decides to read on to find out more information. This is why it’s important to make your flyer stand out but also ensure your main message is clear and easy to see. Flyers also allow you to benefit from a quality print finish which can make a big difference when it comes to your customer grabbing it to read.

A flyer also provides you with the space to include incentives such as coupon codes and vouchers. This is a great way to try and drum up some interest in your event and also create some early awareness. Use your flyer as an incentive mechanism by providing a discount to the first 20 people who use a certain coupon code.

Flyers are a great way to get people on board. We can help you create informative flyers to spread the word about your upcoming event.