In a technology-driven world, more companies are using brochures. Why? Brochures send the subtle message that your business is professional, reliable, and committed to quality. You can strategically place brochures in a wide variety of locations. This allows your company to relay positive and accurate information to more people and attract new customers. It’s easy to place brochures in promotional giveaways you send through the mail or on tables in your office.

You may want to give away tangible items along with the brochures. Perhaps you advertise at a local fair and hand out your brochures with Frisbees, T-shirts, or bags. The free merchandise may attract people to grab your swag, but later they will read your brochure and learn more about your business. This marketing strategy allows you to reach out to many new customers.

Compared with some online marketing options, brochures are a low-cost marketing plan. Plus, most professional print shops will work with you to design and produce sleek brochures that fit your budget. Brochures also decrease in price if you buy in bulk. Many companies who use mail advertising or participate in trade shows buy brochures in bulk.

Furthermore, brochures usually include details about your business that make them useful for many purposes. You can share them with potential customers, loyal clients, business contacts, and other individuals. You save time and money when you have a succinct summary of your products and services readily available in your brochure.

A brochure also lets customers know you are a serious company with reliable credentials and dependable business practices. Many clients want to see evidence of experience before they do business with a company.

Brochures allow company owners to compact a lot of information in a small area. Even a trifold design includes flaps sections for you to describe your services and products.

Brochures also convey more information than other printing options such as postcards or letters. Whether you want to include product prices or tell the story of your business, you have plenty of space to get your entire message across. You can even generate immediate business through your brochure by including coupons or discounts.

Brochures form an integral part of the traditionally printed marketing collateral, despite the growing popularity of online marketing initiatives. A well-designed brochure is very much a collectable item, not only for its captivating visual effects but for loads of product-specific information featured in it.