Successful businesses are those that make an active effort to stand-out. Presence is everything and they know exactly how to expose their brand convincingly; as well as effectively. In recent times, many businesses have started to adopt the use of ‘roller banners’ as one of their key marketing/promotional tools.

Roller banners provide a portable display solution. They are usually retractable and come with a stand as well as an adjustable aluminium pole. The pole is beneficial to any business with a banner stand as it provides support to hold the banner upright at the desired height.

Unlike other marketing/promotional tools, roller banners can be used at various different occasions and places: meetings, business conferences, trade fairs, sales events, product launches, reception desks, store openings and much more.

Roller banners are very easy to set-up; they are not at all complicated. All that is required when setting up is to pull up the banner from the stand to the required height and then place the aluminium pole behind to support it upright. When disassembling, simply take out the aluminium pole and then pull the banner up for it to automatically retract into the stand.

Roller banners are not only inexpensive but allow for greatly detailed personalisation. Logo’s, graphics, visuals, special offers, promotions and product features are all possible to represent as well as combine on roller banners. With a mix of creative design templates and the right amount of content, roller banners can deliver the intended message sufficiently without demanding too much time of the intended audience.

At events, it’s all well having a whole host of marketing materials such as flyers and brochures available, but people need to see something more powerful and eye-catching to truly capture their attention. Roller banners provide the dominating presence (due to their size and scope) needed to provide people with an overview of the business before finding out in-depth what the business does through other marketing materials.

Due to their retractable design, roller banners can easily be rolled up and packed away in their storage case. Roller banners, therefore, can be used on multiple occasions and can be transported around the world. They are also likely to stay in a professional condition as the storage case provides sturdy protection from any potential transportation hazards.

Roller banners are tall and narrow thus compact enough, ensuring they do not take up too much space. At events where floor space is often limited and costly, they provide an instant impact and a great first impression. Since they can be rolled up and stored in their safe storage case, there is no hassle associated with worrying about where to store it when not in use.

Unlike flyers and brochures, which can often be taken away and then just disposed of, roller banners have a longer ‘shelf life’. If the content, design, graphics and message are delivered in the right manner and have no visible date or time on it – roller banners can be used over and over again.

Whether you’re marketing on a budget, embarking on a major advertising campaign or looking for a one-off marketing item for a show, event or business venue, roller banners are proven and effective tools to get your message across to your target audience.